Oleotourism: our safe bet

Oleotourism has gained relevance as a key strategy for olive mills and olive oil cooperatives. This approach not only adds value to traditional tourism, but also creates unique experiences centered on olive culture and oil production. But what exactly is olive oil tourism and why should it be a priority for those in the olive sector? Throughout this article we will unpack the benefits of this type of tourism and how it can transform a traditional business into a complete and profitable experience.

You might be interested in: Discover the fascinating world of olive oil tourism at Coto Bajo

What is olive oil tourism?

Oleotourism is a type of experiential tourism that focuses on everything related to the world of olives and olive oil production. This concept goes beyond simple guided visits to olive mills, as it also integrates accommodation in rural environments, gastronomic activities, walks through olive groves and even beauty treatments with products derived from olive oil. It is a form of tourism that unites tradition, culture, nature and sustainability, offering visitors the opportunity to connect with the very essence of the production process.

Benefits of betting on olive oil tourism

Increased revenues

Olive oil tourism offers several additional sources of income for olive mills and cooperatives. Firstly, the direct income from the entrance fees to the activities is an immediate benefit. In addition to this, there are direct sales of products at the mill itself, where visitors often buy olive oil as a souvenir of their experience. In addition, these tourists, having had direct contact with the brand, are more likely to become repeat customers through online purchases.

Differentiation and brand positioning

One of the great advantages of olive oil tourism is the possibility of differentiating the brand in a saturated market. By offering personalized and authentic experiences, such as the opportunity to participate in the olive harvest or see the oil production process up close, mills can show their essence and personality, connecting emotionally with consumers. This connection strengthens brand positioning and generates a lasting memory in visitors.

Visitor loyalty

Olive oil tourism not only attracts new customers, but also contributes to customer loyalty. Those who visit an olive mill and enjoy a complete experience, from olive tree to table, are more likely to become regular consumers and brand advocates. This experience-based loyalty is much more effective than any traditional marketing strategy.

Improved market position

Another significant advantage is diversification in the way olive oil is marketed. By reducing dependence on traditional sales channels and exploring new avenues through olive oil tourism, olive mills can improve their competitiveness and reach a wider audience. In addition, direct contact with consumers provides valuable feedback to continually improve products and tourism offerings.

Conclusion: living the olive oil tourism experience at Coto Bajo

Olive oil tourism is much more than a trend; it is an effective and sustainable strategy to increase revenues, improve brand visibility and build customer loyalty. At Coto Bajoyou can live a complete experience that goes from olive harvesting to tasting the oil in a slice of village bread baked in a wood-fired oven. Immerse yourself in the olive culture and discover why olive oil tourism is the best way to connect with the essence of olive oil.

Learn more: The current challenges of the olive grove. A return to sustainability and innovation.